Effective Date: 12 August 2025
Last Updated: 12 August 2025
DigitFMS (“we”, “our”, “us”) operates the website www.digitfms.co.za (“the Website”). We respect your privacy and are committed to protecting your personal information in line with the Protection of Personal Information Act, 4 of 2013 (POPIA), the Promotion of Access to Information Act, 2 of 2000 (PAIA), and other applicable laws.
This Privacy Policy explains how we collect, use, store, and protect your data — especially when interacting with our advertising, tracking technologies, and online services.
By using our Website, you consent to the practices described in this policy.
1. Information We Collect
1.1 Information You Provide
- Identity details (name, surname, company name).
- Contact details (email address, phone number, postal address).
- Service-related details you provide when requesting a quote, support, or completing forms.
- Marketing preferences when subscribing to newsletters or promotions.
1.2 Information Collected Automatically
- Device details (IP address, browser type, operating system).
- Usage data (pages visited, time spent, navigation path).
- Advertising interaction data (clicks, conversions, ad engagement).
1.3 Tracking Technologies
We use cookies, pixels, and tags to:
- Deliver and personalise adverts.
- Measure marketing campaign performance.
- Improve website performance and user experience.
2. How We Use Your Personal Information
We process personal information to:
- Provide and improve our services.
- Respond to your requests and enquiries.
- Send promotional communications (with your consent).
- Run targeted advertising and remarketing campaigns.
- Analyse website traffic and behaviour.
- Meet legal and regulatory requirements.
3. POPIA Compliance
As the Responsible Party under POPIA, DigitFMS will:
- Only collect relevant personal information.
- Use your information only for its intended purpose, unless otherwise permitted by law or with your consent.
- Keep your information secure and confidential.
- Allow you to access, update, or delete your personal information upon request.
Your POPIA Rights
You have the right to:
- Access the personal information we hold.
- Request correction of inaccurate data.
- Request deletion of your personal data (“right to be forgotten”).
- Withdraw consent for marketing communications.
- Object to processing for specific purposes.
To exercise these rights, contact us at info@digitfms.co.za
4. Advertising & Remarketing
We use advertising platforms such as:
- Google Ads & Google Analytics Remarketing
- Meta (Facebook & Instagram) Ads
- LinkedIn Ads
These services use cookies and tracking pixels to display relevant ads based on your past activity on our Website.
You can opt out of:
- Google Ads via Google Ads Settings.
- Facebook interest-based ads via Facebook Ad Preferences.
5. Data Sharing
We may share your personal information with:
- Service providers for hosting, analytics, advertising, or payment processing.
- Regulatory or law enforcement bodies where legally required.
- Business partners for marketing (only with your consent).
We do not sell your personal information.
6. Data Security
We use reasonable technical and organisational measures to protect your personal data. However, no online transmission is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain personal information only for as long as necessary for the purposes it was collected or as required by law.
8. PAIA Manual Access
In compliance with PAIA, our PAIA Manual is available upon request. It details:
- The types of records we hold.
- How to request access to them.
- The applicable request process and fees.
To request our PAIA Manual, email info@digitfms.co.za.
9. Children’s Privacy
Our Website is not intended for individuals under 18. If we become aware of collecting information from a minor, we will delete it immediately.
10. Cookie Policy
10.1 What Are Cookies?
Cookies are small text files stored on your device to help websites function effectively and provide analytics or advertising services.
10.2 Types of Cookies We Use
- Essential Cookies – Required for the Website to function.
- Performance Cookies – Collect anonymous usage data to improve site performance.
- Advertising & Remarketing Cookies – Used by platforms like Meta Pixel and Google Analytics to show relevant ads and measure campaign success.
10.3 Third-Party Tracking Tools
We use:
- Meta Pixel – Tracks website visits and ad interactions to deliver targeted Facebook and Instagram ads. See Facebook’s Data Policy.
- Google Analytics – Collects site usage data to improve our services and marketing. See Google Privacy Policy.
10.4 Managing Cookies
You can control or delete cookies in your browser settings. If you disable cookies, some website features may not work as intended.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page.
12. Contact Us
For any privacy-related queries or to exercise your POPIA/PAIA rights, contact:
DigitFMS
Email: info@digitfms.co.za
Phone: +27 11 316 3264
Website: www.digitfms.co.za
